My Commitment to You!

If I agree to help you,
I bring friendly guidance, and loyalty, in the most knowledgeable marketing communiczations advice and development services to maximize your success in every way!

• Branding
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        – Richard Leach

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Richard Leach

Some Things to Consider... before we meet!
When I chose to retire early it was an intentional withdrawal of my talent and support for business in general, because I became very disenchanted with the wide spread level of deceit and lack of integrity. I simply refused to support business that, irrespective of whether levied against staff, suppliers, or consumers, would consistently put profit before the wellbeing of people. I became seriously disillusioned and embittered by those who showed no sign of humanity in their daily process of business.

I retired to begin an entirely different profession; one that at the core is first and foremost a support system for people in their daily lives. After many years of development in theory I founded a very different way of looking at life purpose as both cause and resolve of health related human challenges. BioEnergy Therapy is a very effective practice of Life Coaching that analytically reconciles why challenges are presented in life. It is a means to understand how and why the subsequent stress of such challenges develops into health disorder and then may provide guidance to the resolve of stress and its related disorders. Hundreds of people have experienced long term and permanent relief from chronic conditions as pain, fatigue, disease, depression etc., with cases of Fibromyalgia completely resolved to more than fourteen years symptom free.

Over the years, those reputable people who know my marketing and design skills have been relentless in seeking my help and would not allow me to completely withdraw from my prior career. As result, I have at times come forward to help the marketing of business and products. More and more I seem to be involved in development of consumer presentations but I do restrict my involvements to helping those people who show heart and compassion and a willingness to always operate on a win-win-win basis and never knowingly disadvantage people in the pursuit of profit.

Whe I am helping in this capacity I am first a marketing consultant who is a very capable designer and photographer so I am also disinterested in developing anything poorly or without good marketing reason. If you are simply looking for an artist or photographer to do the handwork for the vision you have in your mind, there are lots of fine young artists who will jump at the chance to do your bidding. The criteria for development of the best marketing direction is not whether you like it, its whether is functions! Communication to move the mass market has little to do with the presonal bias of any one individual.

If and when I work, I do not set out to make things pretty or do what you have in mind, I engineer communications that achieve specific goals set by the communication objectives we initially develop from analysis. By virtue of being a capable designer, the outcome will always be "pretty" but aesthetics is secondary to accomplishing specific communication strategies that work for you. If you read these Marketing Smart pages you will begin to understand that marketing design is not subjective to your own tastes; if you are willing to get out of your own way there is possibility for us to succeed in your marketing efforts.

Richard Leach - a biography
Richard leach graduated from the Communications and Design program and was the only member of his art college class to be immediately recruited into the business environment at graduation. For seven years he paid his dues growing from junior designer in a smaller firm G.W.Vaughan Advertising Ltd to eventually senior designer with responsibilities in account representation. By 1979, having built a leading track record in product management he joined the then renown Integraphic Group as a designer specializing in retail product launch and development and in that company became a marketing consultant to the Directors of Marketing and Product Managers for major blue chip traded companies as American Cyanamid Company, Club House Foods, CocaCola Canada, Dofo Cheese, General Foods, Johnson & Johnson Canada, Minute Maid Canada, S.C.Johnson, Silverwood Dairies, Culinar-Vachon.

In the above capacity from 1979 to 1993 he was consulting for and designing consumer perception launches and revitalization campaigns for leading product lines as Pine Sol, various lines of Gourmet Spices and Sauces, GF coffees as Sanka-Mellow Roast-Maxwell House etc, Tang revitalization and then initial launch of Tetrapak Tang Internationally, a line of nine Gaines Dog Foods, launch of Band-Aid brand Fabric bandages, the Canadian launch of various Minute Maid juice lines including 5-Alive, Deep Woods Off and Off Insect Repellent Towelettes, The launch of the entire Silverwoods Milk-By-Products lines, the original launch of Oh Henry Ice Cream Novelty line, Crθme de la Crθme Gourmet Ice Cream, and various private label ice cream lines.

In 1993 Richard broke away to form his own consultancy firm, Richard Leach and Associates Inc, continuing to design and quarterback developments for Directors of Marketing and Product Managers for products of major companies as Alpha Candy Co, Beecham Canada, Brook Bond-Lowrys Spices, Billybee, Campbell Soup Co, Cardinal meat Company, Dimpflmeier Bakeries, Grenadier Chocolate Co, Johnvince Food Importers, Liptons, Prodale Paper, Unique Foods, W.T.Lynch Foods, Wyeth Canada.

Over his thirty-three year history as specialist in marketing design and development of consumer goods and services presentations Richard Leach's portfolio includes four National Awards from the Packaging Association of Canada for launch and presentation of products like the new launch of Chewable ENO, the new launch of Clubhouse Special Blends, the new launch of Lynch Hot Chocolate, the new launch of Oh Henry Ice Cream which was so successful that it exceeded its projected requirement of packaging materials three times in the first year, and the consumer revitalization SMA Baby Formula.

Richard retired from active marketing service in 2005 and has since developed a consultancy practice furthering his altruistic interest in coaching and helping people who find themselves under duress in life or health circumstances. However, in addition to his marketing expertise he maintains the equipped capacity of a complete full service design and photography facility, equivalent to an in-house advertising agency.

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